On corporate vs business strategy
I love discussions on corporate strategy vs business strategy. For large multi-business companies, corporate strategy is viewed as a set of decisions and actions aimed at creating synergies among various assets (business units) and capabilities to maximize overall shareholder value. Business strategy, on the other hand, consists of mutually aligned decisions and actions focused on maximizing value for customers. Therefore, it is safe to say that corporate strategy is generally shareholder-oriented because it aims to create value for the company as a whole, often with a focus on maximizing shareholder wealth. On the other hand, a business strategy is primarily customer-oriented because it focuses on how each business unit can effectively compete in its market and serve its customers. In smaller, single-business companies, corporate and business strategy are essentially part of the same underlying business logic and there is no sense in making artificial boundaries - they become one.